Every year brings new trends and tools to use in your brand’s digital marketing strategy. There’s never been a better time to make video marketing a part of your plan.
According to a 2023 survey from Wyzol, around 89% of consumers reported that they want to see more videos from brands. When you consider 87% of marketers say that videos have directly increased their sales, it’s a good year to give the people what they want in your video marketing strategy.
Below, find tips to capitalize on video marketing trends for 2025. Plus, discover a Rhode Island videographer who can help you plan your dream marketing strategy.
How to upgrade your video marketing strategy in 2025
Go for video quality
Don’t underestimate the impact that quality videography can make on your video marketing strategy. 87% of respondents say that a brand’s video quality influences their trust level.You don’t necessarily need to invest in expensive cameras or other videography equipment to get high-quality footage, either. Newer smartphones, like the iPhone 16 Pro, can film in 4k resolution and professional formats, like Dolbyvision or Apple Pro Res. So, you may already have a professional-quality camera in your pocket.
Use a separate mic - but don’t forget captions
To capture the best audio quality possible, we suggest using a separate mic, even if you’re recording with your phone’s camera. Not only can you get better audio, but it also makes smartphone editing easier, since you’ll have a separate audio file.That said, don’t assume that all of your viewers will turn their sound up, especially if they’re watching on mobile. In fact, research suggests that up to 75% of mobile users watch videos with the sound off. So, consider adding captions or text to make your videos easier to follow along without sound. When you’re competing with cat videos, your videos should be as easy to engage with as possible.
Go live
At the same time, production values aren’t the only thing that matters. According to HubSpot, most consumers prefer authentic, relatable videos to those that are too polished. One way to keep your brand approachable is to try a more interactive format, like a Livestream.Brands can use live streams to engage with their viewers by answering questions, showcasing product launches, or even allowing consumers to buy directly from their streams. When you take a casual, relatable approach to your streams, your viewers can connect with you in a new way and gain trust in your products. It’s one of the best types of video marketing for direct audience interaction.
Use educational content to your advantage
Now more than ever, people turn to videos when they want to learn something new. Educational videos and tutorials were some of the most popular video types in 2024, second only to memes and music videos. Plus, according to HubSpot research, over 60% of consumers watch videos to learn more about a brand or product.Use this to your full advantage in your marketing plan by filming educational content, like tutorials, guides, or “explainer” videos. When you offer your target audience helpful content, you can build trust and establish yourself as an authority in your niche.
Embrace longer vertical videos
Most people associate vertical videos with short form content. But while that’s been the rule in the past, things are changing in 2025. Youtube Shorts now allow vertical content to last up to three minutes, an upgrade from the previous time limit of one minute.Considering that 37% of consumers prefer discovering new products through shorts, you can use this to your full advantage to film longer educational content or more thorough product showcases.
Make your videos shoppable
Speaking of discovering new products, YouTube offers tools that make it easier for viewers to buy directly from your videos with YouTube shopping.YouTube shopping allows you to connect your shop to your channel and tag products in your videos or shorts. This lets your viewers buy products directly from your videos — no need for them to follow a link and visit a separate storefront. While this service was first launched in 2023, not many video marketers know how to use it to their full advantage.
If you don’t have the time or bandwidth to make live-streaming a part of your marketing strategy, it’s a great alternative to engage with your audience.
Incorporate your videos in other marketing tools
While many viewers can find your videos through social media algorithms or paid ads, that’s not the only way to take advantage of them. Consider embedding your videos in emails or newsletters.When an average of 32.5% of recipients open promotional emails and even fewer click through, embedding a short-form video is a great way to grab attention. It can give your content marketing videos more chances to inform your audience, while upgrading your existing email campaigns.
A Rhode Island videographer for your 2025 plans
If you’ve never filmed or edited marketing videos before, let alone built a strategy, getting started can feel overwhelming. If you’re looking for someone who can help you start off strong, McVeigh Media is here to help.As Rhode Island videographers with over 25 years of experience, we can help you with every aspect of content creation, from filming raw footage to making final edits. We can also help you get the word out about your videos with a YouTube marketing strategy.
If you’re ready to get higher-quality videos and upgrade your video marketing strategy for 2025 and beyond, contact us today to get started.
Posted by Sean McVeigh
