You might think that videos should only serve a one-time purpose for your brand. Maybe you’ll upload a gala speech from your founder to social media, or post a brand overview on your website. But the most effective video marketing strategies don’t just post and ghost. They recognize that consistent video marketing could be the missing ingredient your marketing campaign needs.
Learn more about how video supports your marketing efforts and why it deserves a regular place in your brand strategy, courtesy of Rhode Island videography company Sean McVeigh Media.
Why Use Video Marketing in Your Campaigns
Videos are a way to tell your brand’s story, educate your audience, and show your potential clients how your business works in action, and why they should choose you over anyone else.
Plus, when the average person needs to see a brand’s message at least 7 times before making a decision, posting more videos more often ensures that you’re at the forefront at your audience’s mind.
By incorporating video into your marketing campaigns, you’ll have an easier time maintaining a consistent brand image, and create more opportunities to get on your potential customers’ radar.
Types of Video Marketing
Videos can serve just about any goal in a marketing strategy, from raising brand awareness to recruiting new team members. Some of the most common types of video marketing that fit naturally into campaigns include:
- Brand videos that outline who you are and who you help. They can serve as great explainers on your website, or on your social media pages.
- Product demos that show your products in action and lets people see why they need one firsthand.
- Interviews or testimonials that share how your brand helps other people (and why your viewers should get in touch, too).
- How-to videos that teach your audience a new skill and establish you as a valuable resource
- Thought leadership that positions your company’s founder or team members as authority figures in your industry
- Livestreams that share special events or live Q\&As, to help remote audience members to share the moment with you while it happens.
How Can Video Marketing Help Your Business?
Videos are powerful marketing tools because they naturally lend themselves to storytelling.
Stories make it easier for people to connect with a brand and understand the human impact of their work. When you can hear directly from a student who received a scholarship or see how a doctor helps their patients regain their quality of life, building a personal connection with your audience is already that much easier.
The Importance of Video Marketing in Your Long-Term Strategy
Keep Your Marketing Consistent
Filming regular videos and posting content means your marketing will stay consistent over time. You can use the same video footage on your website and social media channels, or even air commercials on TV.
Rather than only dropping videos during special occasions or major product drops, your audience will know what to regularly expect from you.
Create A Content Library
The footage from just one project or event can turn into a library of content for dozens of marketing campaigns. For example, you can take use still images from interviews in a banner on your website, or turn the B-roll from a brand video into snapshots for an Instagram carousel.
Once you begin to build up a library of footage, you’ll always have it in reserve and you can create more marketing content for new fundraising campaigns, product launches, or presentations even faster.
Support recruitment or enrollment
Reading a school’s syllabus or looking at staff photos is one thing. But seeing your school on video can bring the campus to life in a way words or still images can’t.
For training programs or universities, videos can show prospective students what life on your campus is really like and see a real glimpse into your classrooms. They can hear from past students to understand why they’re happy with their choice or listen to their prospective professors before they sign up for a class.
Strengthen fundraising
If your organization is a nonprofit or charity, videos let donors see directly how their money makes a difference. When they hear stories from the people you’ve helped or see the impact your organization makes, they’re more likely to become recurring donors – and new donors will want to get involved, too. Crowdfunding campaigns with videos on average raise 150% more donations than those without.
Improve your SEO
Google’s algorithm loves videos. People spend around 1.7 times longer on web pages with videos than those without them. Videos can rank on Google’s video tab, too, and open up entirely new pathways for customers to find you with search, like TikTok and YouTube.
Build Trust
Whether you want someone to click the “buy” button, leave a donation, or fill out an application form, you need to gain their trust before they act.
Video is a chance to start establishing that trust early on, by putting real names and faces to the people behind your company and creating the chance to build an emotional connection before you ever have an in-person conversation.
Work with a Rhode Island Videographer
If you’re ready to stop treating video as an afterthought, Sean McVeigh Media is here to help you build your video marketing strategy.
Based in Rhode Island, we help businesses across New England connect with their audiences through meaningful storytelling, create a consistent brand presence, and grow their brands across the internet. We’ll be your strategic marketing partner throughout the process, from filming and editing your videos to helping you build your YouTube strategy.
Contact us today if you’re ready to stop leaving money on the table.
