The marketing world moves fast, but some things are here to stay: Including video marketing in digital marketing. Over 90% of businesses use videos to promote their brands. So, if you haven’t added videos to your 2024 digital marketing plan yet, now is the perfect time to start.
Below, discover seven digital marketing trends in 2024 to incorporate into your video marketing strategy. Plus, get insight from a Rhode Island videographer who can help you build your video marketing strategy.
What is video marketing in digital marketing?
Video marketing is the use of video as a medium to advertise your brand and products. You can post video content on your own website, or upload it on social media platforms, like YouTube or TikTok, to draw in new customers.There are a ton of unique ways you can use video as a medium for your marketing content. Some of the most popular types of videos used for marketing include:
- Explainers and overviews
- Tutorials or how-to guides
- Product demos
- Testimonials or Reviews
- Behind-the-scenes videos
What are the current digital marketing trends for videos?
Based on the changes we saw in 2023, we predict the following video marketing trends will be popular in 2024.1. Short form is here to stay
Between TikTok, Instagram Reels, and Youtube Shorts, short-form content is more popular than ever. These quick videos last anywhere from a few seconds to a few minutes – but they can make an impactful first impression.Short-form videos receive around 2.5 times more engagement than long-form content, and around 73% of consumers rely on short-form videos when shopping for products and services.
So, if you haven’t already taken advantage of this 2024 digital media trend, now is an ideal time to add quick, bite-sized content to your roster.
2. Optimize your video’s SEO
In 2023, more and more users began using social media sites as search engines. In fact,51% of Gen Z women prefer TikTok as their primary search engine over Google. If you haven’t already, make sure your video content is keyword-optimized so it can rank in searches.Additionally, a growing number of online users prefer voice searches to typing. This can impact your SEO keywords. Voice searches tend to be longer and more conversational than text-based searches. So, make sure the keywords in your titles and descriptions feel natural spoken out loud.
3. Rely on UGCs
Of course, you don’t need to generate 100% of your video content for it to be effective. User-generated content (UGC), videos that independent influencers generate themselves, are key trends in digital marketing – and it’s likely to grow more prominent in 2024One recent survey revealed that consumers find UCGs 9.8 times more impactful when making purchasing decisions than other types of online content. After all, viewers may be more likely to trust the word of a content creator over a regular ad.
4. Micro-influencers for the win
Speaking of content creators: Some influencers may have more pull than others, depending on their following size. Micro-influencers are accounts with anywhere from 10,000-50,000 followers, while macro-influencers have between 50,000 and 500,000. You may think that influencers with large audiences have the most pull with viewers, but recent data has shown that the opposite may be true.According to a 2023 study in the Transnational Marketing Journal, micro-influencers may bring in up to 60% more engagement in their social media content than macro-influencers. Researchers believe this is because many consumers find micro-influencers build closer connections with their following. So, their audience finds them inherently more trustworthy than their large-scale counterparts. In other words, micro-influencers are the ideal content partners.
5. Silent But Steady
You may have heard that millennials and Gen Z are shunning ringtones and keeping their phones in silent mode. But did you know the affinity for silence extends to video content, too?More than 92% of U.S. viewers watch videos with the sound turned off. So, if your existing content relies heavily on narration, consider adding subtitles to catch the attention of scrollers
6. Live Streaming Connects
While on-demand video content is still the most popular form of video marketing, around 27% of viewers watch live-stream content at least once per week. The global live-streaming market is expected to grow 115% by 2027. Get ahead of these digital marketing trends in 2024, by incorporating live content into your current video marketing strategy.7. Up the interactivity
If you’re looking for a way to encourage more engagement with your audience, interactive video content is the perfect trend to try. As the name suggests, interactive videos include elements that viewers can directly interact with – like overlays leading to product links or informational blogs on your website.Some brands may take things a step further. For example, this interactive explainer video by Nespresso uses time stamps and clickable “hot spots” to help viewers customize their viewing experience based on the information they want to learn the most. It’s an innovative content marketing trend we predict will be more prevalent in the coming year.
A Rhode Island videographer to build your 2024 video marketing strategy
Building a video marketing strategy on your own can be tough, especially if you’re new to the world of content marketing. So, if you need a professional to steer you in the right direction, McVeigh Media is ready to help.We can help you grow your audience organically by building a Youtube content strategy from the ground up. From defining your target audience to helping you with content creation and distribution, we’ll use the full extent of our expertise to build your brand and connect with your viewers. Contact us today to start developing your video marketing strategy.
Posted by Sean McVeigh
